Continuing from our previous mountain cleanup initiative, GOTREND took another meaningful step in promoting ESG values. On the morning of Saturday, April 12, our team headed to Shalun Beach in Tamsui, New Taipei City, for a beach cleanup activity. Every effort to protect the environment is more than just a task, it’s a small but meaningful step toward change. Cleaning the beach also gave us a chance to clear our minds.


It Wasn’t Just About Picking Up Litter, It Was About Being Present, Together, in a Moment That Mattered

Early that morning, our team arrived at Shalun Beach dressed in comfortable clothes and ready to get to work. With grabbers and sorting bags in hand, we started picking up the kinds of litter that often go unnoticed: plastic bottles, straws, cigarette butts, and Styrofoam fragments. These small items are easy to overlook in daily life, but they were everywhere. What surprised us most was how much trash remained, even though other groups had already cleaned the area. Some of it was hidden between rocks or buried under the sand. It was a clear reminder that caring for the environment isn’t something that happens all at once. It takes time, attention, and steady effort. One teammate summed it up perfectly with a smile: “We might never clean up all the ocean waste, but it feels good knowing we did our part today.” That simple comment captured the feeling we all shared. Beach cleanups may be about picking up trash, but they also help us reconnect with each other and with the world around us. "


ESG Is Not Just a Slogan, It’s Our Commitment

This activity was more than just cleaning up a coastline, it was a reconnection with the core values of ESG:
1. Environmental: By participating in a hands-on environmental initiative, we gained a deeper understanding of marine pollution and strengthened our awareness of sustainability, reflecting our commitment to green practices in both our products and processes.
2. Social: During the cleanup, colleagues from different departments worked together, communicated, and supported one another. It strengthened team bonds and also created a new connection between the company and the local community.
3. Governance: From senior leadership to frontline staff, everyone took part, demonstrating our culture of leading by example and proving that our commitment to sustainability is both authentic and action-driven.


Every Action Is a Step Toward Sustainability

There were no flashy presentations, just real action. As we stood on the beach and looked out at the cleaner shoreline, we felt a quiet sense of purpose. In that moment, we began to see the role of business in a new way, one that goes beyond profit and reaches into community, responsibility, and long-term impact. At GOTREND, we believe that real sustainability isn’t about slogans. It begins with the choices we make and the actions we take, one step at a time. Guided by our ESG values, we will continue to move forward with purpose, going further and reaching deeper. "


Check out more of our sustainable initiatives.